Creating the Way of Making: Masahiko Sato Official Exhibition Catalog

Masahiko Sato first opens up about his lifelong journey through “education,” “expression,” and “method.”
The official catalog for the first large-scale retrospective exhibition, Masahiko Sato Exhibition: New × (Ways of Making + Ways of Understanding), held at the Yokohama Museum of Art.

From educational TV programs such as PythagoraSwitch, Dango San Kyodai, and 0655/2355, to iconic commercials including “Bazaar de Gozaaru” for NEC, “Malts” for Suntory, and “Polinky” for Koikeya, as well as interactive artworks themed around representations of the body—such as Garden of Calculation and Pool of Fingerprints—Sato has spent four decades creating works that have shaped Japanese visual culture. In this book, he reflects on that entire creative journey in his own words.

This is the first volume to present the full scope of his wide-ranging work, featuring numerous rare images and illustrations.

For many years, I have engaged in research and creative activities as an expression-maker, yet I only became consciously aware of “expression” relatively late in life, around the time I was approaching my thirties. In fact, I did not begin working seriously with expression as a profession until my mid-thirties.

In this book, I recount my journey through “education,” “expression,” and “method,” from my university days—when I was first deciding my future path—up to the present, alongside the actual works I created along the way.

As you continue reading, you will notice that many different forms of expression from various fields appear throughout the path I have taken.

Each of them was, in its own moment, my barely-discovered answer to a challenge that somehow appeared inevitably before me.

— From the preface, “A Catalog in the Form of a Story”

*All books and magazines are final sale. No return or exchange.