Cheerful Local Souvenir Package Designs

Exciting and Unique Souvenirs Worth Traveling For: 242 Local Packages

As more people gather in regional areas—driven by a surge in domestic travel demand and an increase in people relocating to the countryside—local products and souvenir packaging are undergoing a major evolution. From brand-new designs that pair regional specialties with current trends, to the rebranding of long-established products and collaborative items created with local businesses or artists, uniquely expressive souvenirs that create fresh value from local regions are being born one after another. This book introduces 242 souvenirs and local products from all 47 prefectures, organized by region, stretching from Hokkaido to Okinawa.